Launch
$5,300
Brand core, marketing site and social kit.
Start here if your website is the problem.
What it costs
Published, because a price you have to book a call to hear is whatever the seller thinks you’ll pay. Fixed prices, fixed dates, in USD.
- Launch$5,300
- Product$10,500
- Everything$14,900
- Custom softwareQuoted per project
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Hover the boxes, or pick a tier.
Three doors
Each door contains the last, so you can start with the one your problem lives in and grow into the next.
Product
$10,500
Everything in Launch, plus the design system at the standard tier.
Start here if your app is the problem.
Everything
$14,900
Everything in Product, plus the build at the system-owner rate.
Custom software
Quoted per project
Structure work beyond the three doors: the platform, the integrations, the internal tools your product runs on. Designed by the same studio that designs the interface.
The AI interface pattern set adds $4,000 on Product or Everything: streaming, tool calls, citations, retries, uncertainty, error recovery. Every door lives in your repo from day one.
How it runs
Four steps, each with what it costs and how long it takes.
Accessible, and not as an extra
Every build ships conformant to WCAG 2.1 AA. It isn’t an upgrade and it isn’t a line item.
The meter measures this page’s own colours as your browser renders them, in either theme. Pick a text colour and see where it lands.
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Every line item, priced
A door is cheaper than composing the same contents from this list, which is the reason the doors exist.
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Audit
$500
Recorded walkthrough + written action plan. 5 days.
Book a project within 30 days and the $500 comes off it — which makes the audit free if you go ahead.
One free redo if it doesn't give you something to act on.
+$250 for 48-hour turnaround.
Logo & mark
$900
Primary mark, lockups, monochrome and reversed variants, a redrawn small-size variant, full favicon and app-icon set, usage rules, source vectors.
Brand core
$1,800
Colour system as semantic tokens, type scale, spacing, radius, elevation, motion grammar, voice rules, guidelines document, Figma variables file on request, worked examples for web and social.
$1,800 → $2,160 if you're replacing an existing brand rather than starting clean. +$360.
Website — new build
$3,500
Web-layer theme, page designs, custom components, conversion rewrite of your existing copy up to 6 pages, responsive, accessible, SEO and OG wiring, production Next.js build, performance budget met.
$3,500 → $4,200 for a redesign rather than a new build. +$700.
Design system
The component library your team ships with.
- Starter: tokens + ~20 core components, docs$3,000
- Standard: + patterns, all states, dark mode, full docs$6,000
- Advanced: + ai interface patterns$10,000
Web is always responsive. That isn't an option you can remove.
+$2,700 on the standard system for native mobile as a second surface.
Software build
$6,000
Designed here, so it can be built here too.
$6,000 → $5,100 if the design system is this studio's. You save $900 and roughly two weeks, because nobody is reverse-engineering someone else's Figma file.
Iconography
Drawn to the grid your system already uses.
- 20 icons$650
- 40 icons$1,150
- 60 icons$1,600
Social & brand asset kit
$500
The templates you'll actually reach for.
Copy from zero
$600
Written, not filled in.
Care plan
$250 a month
Keeping it alive after launch.
Studio retainer
$1,800 a month
Ongoing design and build capacity.
Retainers are sold after a project, never as a first engagement.
Replacing what you have
A rebuild is not a discount on a new build: there is an audit first, a redirect map, content to port, and a brand someone signed off on to unpick. That work is real, and it is priced.
What moves the number
Page count
Over 12 unique templates, quoted separately
Platform
Staying put, or moving off WordPress, Webflow or Framer
Redirect map
Under 50 URLs included; above that, quoted
Existing system
None, a Figma library, or a live component library to migrate
Content
Ported as-is included; rewritten is the copywriting line
Cutover
Staged behind a flag included; a hard switch on a date is quoted
Not ready to commit to a project?
Then don’t. Buy the audit, see the work for $500, and decide afterwards. Book a project within the credit window and the audit comes off it.
The audit
$500
Launch rate, 4 of 5 left
- + $25048-hour turnaround
- − $200with a Roast My Website credit pack
- − $500off any project booked within 30 days
What else it costs you
Some assets carry their own licences. You buy those in your name, so you own them; they are never marked up or resold.
Publicity runs the other way: the quieter you want the work kept, the more it costs. The figures here are against a $10,500 Product engagement.
May cost extra
When
Font licences
Bought in your name, so you own them
Premium icon sets
Only where open-source won't do
Stock photography
If you're not supplying your own
Audio and sound libraries
Where a brand needs sound
AI-generated imagery
Included: 20 final images, more at $25 each
Credit and publicity
Standard
IncludedA case study on this site, naming you.
Anonymised
IncludedThe same case study, without your name: "a seed-stage fintech".
Private
+$2,625 (+25%)Nothing published, ever. The live work may be shown in a sales conversation, nothing more.
White label
+$4,200 (+40%)Mutual NDA. The studio appears nowhere, including privately.
What you end up owning
On final payment: the source, the tokens, the code and the documented design system, with Figma files where the scope includes them. Fixed price and fixed dates, written down before anything starts.